Why Your Organization Needs a Social Media Scheduling Tool
Social media scheduling tools can simplify the posting & analytical process for small businesses and organizations, saving them valuable time and money in the long run.
Social media is a blessing and a curse for many small businesses and organizations. While it’s a great way for them to connect with their target audiences, build brand awareness, and drive engagement, successful organizations often need to develop an active presence on multiple social media networks to have any impact.
Hence, the beauty of a social media scheduling & reporting program. These tools can help simplify the posting & analytical process for small businesses and organizations, saving them valuable time and money in the long run.
Why should I invest in a social media scheduling program?
Time ⏰ & Effort Saver: Arguably the biggest benefit to using a scheduling program is the savings you’ll get both with your time and efforts. That’s because these programs have built-in features such as batched posts (scheduling multiple posts at once to save time and avoid last-minute scrambling) as well as recurring posts (setting up recurring posts for consistent content delivery, such as weekly newsletters or daily tips). Thus, you can spend 30-60 minutes a week planning the content for all of your channels and the rest of your time focused on running your business/organization!
Maintain Consistency and Engagement 🚀: Social media scheduling tools are great at helping you refine the when and how of your message. Many programs will provide you with recommended, optimized posting times based on your audience’s activity to maximize engagement. Plus, you’ll be able to ensure that your brand’s voice and visuals remain consistent across all platforms since you can use the same base post and then update it with the relevant hashtags/handles in the scheduling tool.
Improve Collaboration 🤝 and Team Management: By having all of your accounts linked to a social media scheduling tool, you’ll be able to manage them all from a single dashboard, making collaboration easier between team members. Plus, you can assign different roles and permissions to various team members based on their responsibilities (admin, editor, content creator, etc.).
Track Performance and Analytics 📊: Depending on the scheduling tool you choose, you’ll gain access to detailed reports & metrics that’ll enable you to monitor key performance indicators like post engagement, reach, and click-thru rates. You can then use this data to identify trends and understand what content is resonating with your audience to make informed decisions about your business or organization.
Stay Organized 📁 and Avoid Missed Posts: If organization is your jam, then you’ll ❤️ using a social media scheduling tool. Many of them have a “calendar view” feature to help you visualize your content schedule and ensure nothing slips through the cracks. You’ll also be able to set up reminders and notifications for your upcoming posts and tasks to keep on top of everything.
What social media scheduling program is best for my needs?
There are many excellent social media scheduling tools available on the market, each with its own unique advantages/disadvantages. Among the programs we commonly recommend to clients are Buffer (approximate price point💰), Loomly (💰), Hootsuite (💰💰), and SproutSocial (💰💰💰).
No matter what social media scheduling tool your small business or organization decides to adopt, they are a valuable asset for anyone looking to effectively manage their social media presence. Social media scheduling programs can save small businesses & organizations valuable time, improve their posting consistency, and provide valuable insights to help achieve their ultimate social media goals.