The Power of Link Building To Grow Your Online Authority and Visibility
AKA how establishing yourself as a credible and valuable resource within your industry can instantly boost your online presence & SEO ratings.
One of the biggest things I notice when I run an initial audit for many of my clients is the fact that many of them do not have a strong online presence for their brand or organization.
Unfortunately, in today’s digital landscape, simply having a website and paying for a few ads isn’t always going to be enough to get your business to the top of Google or Bing’s search rankings. You’ll also need to establish yourself as a credible and valuable resource within your industry — and that is where link building comes into play.
What is Link Building?
Link building is the strategic process of acquiring high-quality links from other websites that point back to your own. Think of it as a recommendation system for the web.
When reputable websites link to your content, it signals to search engines like Google or Bing that your site is trustworthy and offers valuable information.
Benefits to Link building
There are numerous benefits to a well-executed link building strategy, including:
Improved Search Engine Rankings: Search engines like Google and Bing consider backlinks a significant ranking factor when developing their search algorithms. The more high-quality links you have, the higher your website is likely to rank for relevant search terms according to their search algorithms — resulting in increased organic traffic and website visibility for your brand or organization.
Enhanced Brand Authority: Having your brand/organization’s website linked to a page with established domain authority can further serve as a vote of confidence in your brand or organization’s expertise and legitimacy. This will further build trust with your potential customers and help you establish yourself as a thought leader within your industry.
Increased Referral Traffic: When other websites link to your content, they're essentially sending targeted visitors your way. As a result, this referral traffic can be a valuable source of new leads and customers. Protip: Make sure to include some type of call-to-action with your backlinks so you can capture data from these referrals and work them into new prospects/leads!
Improved Website Credibility: Backlinks from authoritative sources can also enhance your website's overall credibility, thereby resulting in a significant boost in user trust and conversion rates for your brand or organization.
Building Links the Right Way
Although there are many significant benefits to link building, it's important to focus on acquiring high-quality links rather than a sheer quantity.
Here are some tips to help you get started effectively:
Create High-Value Content: The foundation of any successful link-building strategy is exceptional content. Make sure you’re only developing and publishing informative, engaging, and well-researched content that establishes you as an authority in your field.
Guest Blogging: Contribute guest articles to relevant websites within your industry. Having your name/brand published in multiple places beyond your website will allow you to showcase your expertise, reach a new audience, and secure valuable backlinks.
Broken Link Building: Identify broken links on websites within your niche and offer your content as a relevant replacement. This is a win-win situation, as you gain a valuable link while helping the other website improve its user experience. Protip: You can also view your current backlinks report on Google and on Bing.
Industry Outreach: Build relationships with key influencers and journalists within your field and share with them your latest news and updates. By providing them with valuable insights and resources, you can increase the chances of them linking to your content — thus helping build out your brand/organization’s online authority.
In short, link building is an essential — but often overlooked — component of any comprehensive SEO strategy.
By acquiring high-quality links, you can significantly improve your website's search engine rankings, establish brand authority, and drive organic traffic. By focusing on creating valuable content and building genuine relationships within your industry, you can easily develop a sustainable link building strategy that fuels your online presence and success for years to come.