PRC Case Study #1: Using Earned Media to Rock the Boat

For many insurgent campaigns, the power of earned media is often overlooked and underutilized.

PRC has successfully harnessed the power of the press to help little-known candidates slay giants for years — including helping an upstart statewide official defeat a sitting U.S. Senator in the Republican primary in 2012

Katie, as the point person for the campa…