How Instagram Threads Can Boost Your Social Media Strategy
With its immense overnight popularity, social media managers should think about incorporating Meta's Threads into their ongoing social media strategy. Not sure where to start? Here are a few ideas.
Unless you’ve been living under a rock the last few weeks, you’re probably familiar with Threads — the Twitter/Snap-like social media network launched earlier this month by Meta.
Designed to be a more personal and intimate way to connect with your close friends, Threads allows you to share text, photos, and videos with a select group of people. A spin-off of Instagram, Threads also includes features not present in its parent program such as live location sharing and disappearing messages.
Threads quickly became one of the fastest-downloaded apps in history, with nearly 150 million global downloads among its 93 million users within the first week of its availability. Given its immense overnight popularity, a savvy social media manager should think about incorporating Threads into their ongoing social media strategy.
Not sure where to start? Here are a few ideas:
Connect with your nearest and dearest. Threads is a great way to connect with your followers in a more personal way. Because it operates on a closed network (i.e. only those who you give access to can see your posts), you can share your thoughts, feelings, and experiences with your followers without worrying about broadcasting them to a wider audience. This can help you to build stronger relationships with those in your circle/networks.
Share behind-the-scenes content. Threads is a great way to share behind-the-scenes content with your followers. Whether its photos and videos from your day-to-day life, your work process, or your creative projects, these “snapshot” glimpses into your organization’s daily activities can help you better connect with your followers on a deeper level and give them a better understanding of who you are and what you do.
Generate more engagement. Threads is a great way to generate more engagement with your followers. The app's focus on personal connection and intimacy can make it more likely that your followers will take the time to read your posts and interact with you. As a result, this can lead to more likes, comments, and shares, which can help to boost your social media reach.
Build your brand. Threads can also be a valuable tool for building up your organization’s brand awareness. By sharing personal and authentic content on Threads, you can show your followers who you are and what your brand stands for. This can help to create a more positive and engaging brand image.
Like with other social media networks, don’t forget your best practices when drafting your “Threads”:
Use clear and concise captions. Your captions are the perfect place to share your thoughts, feelings, and experiences with your followers. Make sure your captions are clear and concise so that your followers can easily understand what you're trying to say.
Use relevant hashtags. Hashtags are a great way to get your content seen by more people. When you use relevant hashtags, your posts will show up in search results for those hashtags.
Post regularly. The more you post on Threads, the more likely you are to connect with your followers and generate engagement. Try to post at least a few times a week to keep your followers engaged.
Be yourself. The best way to connect with your followers is to be yourself. Share your thoughts, feelings, and experiences in a way that feels authentic to you. This will help your followers to connect with you on a deeper level.