Amplify Your Social Media Reach: The Power of Boosted Posts
By investing a small amount of money in your brand, you can showcase your content to a larger audience and increase overall engagement for your organization.
Social media platforms — including Facebook, Instagram, X (FKA Twitter), LinkedIn, Snapchat, TikTok, and Pinterest — have become essential tools for businesses to connect with their target audience and drive growth. But with the ever-increasing competition, it can be challenging to stand out and reach a wider audience.
That’s why it’s sometimes helpful to use a boosted post to promote your most important, brand-centric content.
But what are boosted posts exactly?
Well, boosted posts are essentially paid advertisements that allow you to extend the reach of your organic posts beyond your existing followers. By investing a small amount of money in your brand, you can showcase your content to a larger audience and increase overall engagement for your organization.
There are a ton of benefits that come from adding boosted posts to your marketing strategy, including:
Targeted Reach: Boosted posts offer precise targeting options, allowing you to reach individuals meeting specific demographics, interests, and behaviors. This way, you can be sure that your content is seen by the right people, maximizing its effectiveness. (You can also set your boosted posts up with customer match audiences, as well as pixel and/or lookalike campaigns, to better target prospective customers/members as well.)
Increased Visibility: By amplifying your organic posts, your posts be able to reach a far wider audience than your current network — boosting their visibility and helping you attract new followers, generate leads, and drive website traffic. Plus, if you follow up your paid posts with a robust series of organic postings to your followers, you’ll have a better chance of retaining these new leads.
Improved Engagement: Because of the increased visibility to these posts, boosted posts can often encourage more likes, comments, shares, and clicks to your pages, leading to overall increased engagement and interaction with your brand. It especially helps if the posts you boost include either something interactive (like a video or poll question), or have a lead generation element built in (CTA to a contact form).
Faster Results: All of the social media networks are set to optimize boosted posts over organic ones in their respective newsfeeds, so you’ll often see faster results and a noticeable impact on your social media metrics compared to traditional organic growth. Don’t forget to include any/all relevant handles & hashtags in your post copy to further guide the site’s algorithm into more newsfeeds!
Cost-Effective: Yes, boosted posts are not cheap — and will involve you spending a few bucks here and there to work properly. But when done correctly, they can be a highly cost-effective way to reach your target audience and achieve your marketing goals.
It may seem daunting now, but creating effective boosted posts for your business or organization are not that difficult at all! Here are some tips to keep in mind:
Create High-Quality Content: Make sure the posts you boost are visually appealing, informative, and relevant to your audience, or they won’t attract any new visitors to your cause.
Choose the Right Platform: Just because you have a presence on multiple social media networks doesn’t mean you have to boost posts on each of them! Start by running boosted posts on the network that your target audience hangs out on the most, and then as you find success, you can add additional posts on other networks. (Think quality over quantity).
Set Clear Objectives: Like with any marketing content you produce, make sure there is a clear message with you boosted posts — whether it's increasing brand awareness, driving website traffic, or generating leads. Don’t just create a boosted post to create a boosted post.
Track and Analyze Results: Don’t forget to keep tabs on how your boosted posts are performing to measure their effectiveness and alter/adjust the campaigns based on the data. It helps that boosted posts can be made from inside many popular social media scheduling platforms — including Loomly, HootSuite, and SproutSocial — as well as the native platforms themselves so all of your analytics reporting will be right alongside the rest of your social media stats.
By leveraging the power of boosted posts, you can significantly enhance your social media presence and achieve your marketing objectives. So, don't hesitate to experiment with this effective marketing tool and watch your reach and engagement soar!