6 Tips for Success With Your Event Marketing
Are you struggling to promote an upcoming event for your business or organization? Here are 6 tips to make you an event marketing expert!
Are you struggling to promote an upcoming event for your business or organization?
Event marketing can be both a challenging yet rewarding task, as the ultimate success of your event depends on how well you are able to promote it and how effectively you can reach out to your target audience.
Here are 6 tips to make you an event marketing expert in no time:
1. Define your target audience
Before you do anything else, you need to make sure that you’ve identified the target audience for your upcoming event: Who are they? What interests do they have? Are there certain socioeconomic factors that matter to them? And so on and so forth…
Knowing how to answer these questions will allow you to choose the correct marketing channels for your promotional efforts, as well as provide you with insight on what types of messaging you might want to use for your campaign.
2. Use social media effectively
All event marketers should harness the power of social media. Not only can you use popular networks like Facebook, Twitter, and Instagram to promote your event, but you can also create event pages to collect invitations, run advertising campaigns, and more.
Plus, you can engage with your target audience using event-specific hashtags to help your post reach a wider audience.
3. Build a separate page/website for your event
Depending on the size of your event, a separate page on your social media channel(s) might not suffice for promotional purposes.
For larger conferences and meetings, you may want to also consider creating a separate website (or landing page/section of your website at a minimum) for your upcoming event.
Having this separate site/page will make it that much easier for attendees/sponsors to find information about the event and register. It’ll also give you a place for
If you’re hosting a major conference, you should also consider creating a separate website (or landing page, at minimum) for the event. Having this separate site can make it easier for attendees to find all the essential details about the event and register/buy tickets. It’ll also provide you with a venue for additional advertising opportunities, including sponsorship/exhibition sales, schedules/programming, and more.
Don’t forget to optimize your site for SEO/SEM so that it appears in search results when people search for keywords related to your event!
4. Partner up with others
Does your upcoming event have a keynote speaker? Maybe you’re partnering up with another organization to co-host your upcoming event?
Why not use this to your benefit and take advantage of their audience reach to maximize your marketing efforts. This is especially helpful when it comes to social media (followings) and email marketing (customer lists).
Collaborating with these groups will help you reach a wider overall audience and increase total attendance at your event. You may even be able to partner up with local businesses for promotional efforts and offer discounts to their customers.
5. Offer early rate discounts to registrants & exhibitors
The ultimate goal for any event marketer is to sell out. So why not offer discounts to early registrants and sponsors/exhibitors to get them to commit sooner rather than later?
Not only will this strategy help you build up momentum, but it’ll ultimately result in increased attendance at your events moving forward.
Don’t forget to promote your discount (and any relevant promo codes etc.) throughout all of your marketing channels to effectively spread the message to attendees/sponsors.
6. Email marketing is your friend
Don’t be afraid to use email marketing as a primary marketing channel for your event marketing efforts!
Not only can you use the CRM element of an email marketing program like Mailchimp for storing and organizing your contact data, but you’ll also be able to send participants crucial items like:
Updates on the event program or new speakers/sponsors
Ticket promotions and registration reminders
Important reminders about their registration or sponsorship